The Power of Design Thinking
DESIGN THINKING AS A STRATEGIC FRAMEWORK FOR INNOVATION AND GROWTH
Design is a discipline, a way of thinking and working that systematically creates real customer value and deep competitive separation. Any organization that strives to innovate profitably, must master four principles of design: 360 degree thinking; effective prototyping; creative collaboration; and impeccable execution. Using examples from many industries, Tom Wujec will illustrate how organizations - large and small - can apply these fundamental principles to drive innovation and growth, learning how to:
- Implement approaches that encourage 360 degree thinking, explicitly clarifying the value of new products, services or process innovations from not one, but several points of view, especially those of the customer.
- Through case studies, demonstrate how organizations are making the shift from problem-solving to design-thinking by the clever use of extended prototypes.
- Foster creative collaboration by establishing the appropriate languages, transactions and values for cross-functional teams to build a culture that thrives on fresh thinking.
- Establish metrics that drive exploration and discovery as well as execution and profit, rewarding both expansive and focused thinking.