Return on Imagination
Today's business mantra is speed, flexibility and radical innovation. Success in our sharply competitive and chaotic world depends on the willingness to explore and act on possibility. However, few businesses know how to create cultures of innovation.
Putting imagination at the center of business can lead to remarkable transformation. Where would computing be today if Gates, Grove and Jobs didn't act on their sense of possibility? Businesses that invest in ideas realize the greatest return on imagination. They know ideas are the currency of the future.
Business and imagination are equally important and it is time to intertwine them in a more significant way than ever before. Return On Imagination gives you the tools and insight that spark your inner genius to thrive in the imagination economy.