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Fostering Creative Innovation & Visual Collaboration


As a Fellow at Autodesk, I focus on understanding and fostering innovation practices with leading customers, developing prototypes of emerging technologies and approaches to design, facilitating deep collaboration using visualization techniques and demonstrating Autodesk's thought-leadership through many venues including conferences such as TED.

Reporting into the CMO, I work with a wide range of customers from each of the industries we serve, graphically visualizing topics as diverse as approaches to generating new IP, clarifying complex decision-making processes, creating innovation pipelines and shortening design and production pipelines. In a typical year, I'll travel over 250,000 miles running customer visualization workshops as well as presenting at a wide range of industry events. Working closely with our CTO, I help develop emerging technologies including multi-touch displays, mixed-reality interfaces and meta-data visualization tools to enable teams to see their designs more comprehensively.

Autodesk is the world leader in 2D and 3D design software for the manufacturing, building and construction, and media and entertainment markets. Since its introduction of AutoCAD in 1982, Autodesk has developed the broadest portfolio of state-of-the-art digital prototyping solutions to help customers experience their ideas before they are real. Fortune 500 companies rely on Autodesk for the tools to visualize, simulate and analyze real-world performance early in the design process to save time and money, enhance quality, and foster innovation.


Autodesk: The World's Leader in 2D and 3D Design Software

Autodesk Show Reel - 2008 from Tom Wujec on Vimeo. Autodesk has come a long way since our founding 25 years ago as a pioneer in the world of computer-aided design (CAD). Our flagship product, AutoCAD software, has become synonymous with CAD and is a fixture in design shops worldwide. We have industry-leading 3D solutions for industrial design and manufacturing; architecture, engineering and construction; as well as media and entertainment. Today, we stand as the world’s leader in 2D and 3D design and engineering software

* 100% of Fortune 100 firms are Autodesk customers

* 88% of Fortune 500 firms are Autodesk customers

* Autodesk has 9 million users

* Autodesk has licensed users in 106 countries

* Last 11 Academy Award winners for Best Visual Effects used Autodesk software

* Products available in 18 languages

* 1,768 channel partners worldwide

* Over 1,400 Autodesk Training Centers worldwide

* Over 2,800 Autodesk Developer Network members

* Over 200 user groups worldwide

* Autodesk software is used in more than 50,000 educational institutions worldwide

* More than two million students trained on Autodesk products each year

* More than 10 million downloads of DWF Viewer


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FY 2008 Financial Results

* Autodesk FY08 revenues were $2.172 billion

* Business by geography: Americas: 37%, Europe: 40%, Asia/Pacific: 23%

Strategy Visualization

Strategy Visualization

For the past three years at Autodesk (and five years before at Alias), I have visualized innovation strategies for dozens of the world's largest Automotive Manufacturers, Consumer Product Designers, Games Developers, Visual Effects Companies, as well as Architectural, Engineering, Design and Manufacturing Organizaitons.

Typically, we will spend two days drawing out views into the situation, illustrating the real context, vision, team strategy, process and action plan. For our leading customers, this service provides an incredibly rich way to see the interconnectedness of the problem as well as identify fresh solutions. Though the customer names and specific nature of the engagements are proprietary, the general practice of making innovation visible follows common principles.


Emerging Prototypes

Part of the Fellowship practice is the development of prototype applications envisioning the future of technologies. Two areas I focus on are emerging user-interface tools, such as Multi-Touch and Mixed-Reality Interfaces as well as meta-data visualization, particularly to envision holistic design framing, ideation, problem-solving and solution efficacy.

Here are some videos of various prototypes I've been involved in:

3D Navigation Multi-Touch Demonstration

This prototype application using Perceptive Pixel hardware, demonstrates approaches to simplify 3D object navigation using multi-touch technologies. It takes seconds to get the feel for moving a 3D model around and, in this case, compare and contrast the 3D rendering with the initial 2D sketches.

Future of Sustainable Design Technology

Project Chicago, introduced at the U.S. Green Building Council's Greenbuild 2007 conference and shown below, envisioned the future of sustainable design technology. Now, Autodesk can illustrate how much of the vision is achievable today.

Mixed Reality Interface



Demonstrating Thought-Leadership

This video, developed for the TED conference, illustrates how design innovation technologies can help solve some of the world's pressing problems. The capacity to visualize the current state of affairs clearly, envision potential future states accurately, combined with the power to analyze and simulate the impact of design choices lies at the heart of intelligent engineering and operations. From the design of small consumer products to massive city complexes, people need to see the impact of design choices to make the best possible decisions.