Return on Innovation
Why is innovation so important to growth? And how can we innovate more effectively and efficiently? In this customizable talk, Tom answers these questions through striking images and practical lessons learned from his award-winning work with Fortune 500 companies.
Tom's talk is a rare chance to see innovation at work - how the great companies come up with new ideas and bring them to market. Tom shares proven approaches that encourage exploration, customer engagement, prototyping, and innovation testing. More importantly, he illustrates simple ways to measure the return of innovation success. Tom leaves audiences with principles whose brilliance lies in their powerful simplicity and that any company can use immediately.