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Archive for May, 2008


At the Autodesk 2008 Global Launch, I made a series of sketches of the key presenters’ ideas on four 4′x8′ posters. The real value of these sketches emerges on the second day of the event where all of the key ideas become visible and persistent. Our brains are not hard wired to be able to recall ‘bullet point 7 of slide 36 of deck 9.’ But we can recall the organizing idea on the second poster that illustrates the global trends that fundamentally steer the design industry.

Category : Uncategorized | Blog